BABU RAM ARYAL INTRODUCTION Increasing interdependence, interaction and integration of people and businesses all over the world has led to a huge change in the nature of business from the way it was in the past. This change is called globalisation. “The world has become a global village and business has become global in character. Organizations are venturing beyond national boundaries in the pursuit of business opportunities.” (Krishnan, 2009) This macro-economic phenomenon does not just affect a particular business or specific industry but can be seen in all major corporations and businesses of every industry worldwide whether they sell products or services. Fast food restaurant chain industry is among the fastest growing industries in the world and the impact of globalization can be seen clearly among fast food restaurant chain franchises such as Subway, which specializes in selling submarine sandwiches and salads. Subway was founded in the yea
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